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99.3 FM in Hobart, Tasmania.



ABOUT EDGE RADIO 

STAFF PROFILES

  Get to know the people on the voicebox/computer corresponder/faxa-ma-what's it...

PROGRAM DEPARTMENT
Melanie Page (Station Manager)
Vanessa Armstrong
SPONSOR PROMOTIONS/SALES
Melissa Ralph
OFFICE DUDES
Brad Duence
QUICK CONTACT LIST
Including Music & Interviews
& News Departments

STATION PROFILE

WHAT IS THE STATION ABOUT? LICENCE/FORMAT INFORMATION

 

PROGRAM DEPARTMENT

Commonly asked question to Melanie:

(Hover over picture for response)

 

"Hi, I'd like to apply for a radio show, yes I know I missed the deadline but I'm wondering if you can make an exception...I have a great idea you see..?"

MEL: "HMM..OK..GRR...I'LL SEE IF I CAN SQUEEZE U ON

 

General Management & Business Development & All Programming:


Melanie Page
Station Manager & Program Manager
ph: +61 3 6226 7273
email: manager@edgeradio.org.au

OR programs@edgeradio.org.au

 


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STATION MANAGER & PROGRAM MANAGER - MELANIE PAGE

Regularly introduced as the 'Queen of Tasmanian Music' at music and radio industry functions alike, Melanie Page was destined to make an outstanding contribution since she joined Edge on permanent broadcast launch in 2003.

Melanie founded Edge Radio's first dedicated Tasmanian music program Tasmusica and in late 2003 was elected as the station’s Chair of Programming. Melanie took to the volunteer role with gusto, juggling hundreds of program applications whilst implementing the stations strip programming style to provide a unique and powerful on air sound in our radio market. 

Melanie continued in this volunteer position through 2004 whilst completing her Masters in Journalism & Media Studies and her work as a News Editor for the University of Tasmania's Radio Journalism course.

In 2005 Melanie worked as Southern Branch Manager of TasMusic - the peak body representing the Tasmanian music industry. She was also elected onto the Community Broadcasting Association of Australia (CBAA) National Committee at the national sector conference. Her development in the music and radio industry honed her sharp communication skills and sector knowledge.

In late 2007 Melanie took the bull by the horns and found herself steering the good Edge Radio ship. Both challenging and rewarding, Melanie is working to consolidate many of the station's functions before making plans for Edge to take over the world...in a polite, radio kind of way of course...

Other Edgers say: "Mel knows Edge programming. She juggles the expectations of hundreds of presenters who make over 60 diverse programs each week. She calls a spade a spade, a rake a rake and puts them to good use in the garden".

All hail the Queen!

Commonly asked question to Vanessa:

 

 

School of Rock Program & Education Projects:

 

Vanessa Armstrong

Education Officer

email: schools@edgeradio.org.au

 

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EDUCATION OFFICER (SCHOOLS PROJECTS) - VANESSA ARMSTRONG

Vanessa joins the Edge crew as the new Education Officer.


With a journalism degree and a year of volunteering as a School of Rock Producer up her sleeve, Vanessa is equipped with the tools to take on Rosny, Elizabeth and Hobart College students.

Vanessa will be wording the students up on community radio and giving them the skills to get on the airwaves, before they embark on a weekly School of Rock program 4-5pm weekdays.

Hormones will run into overdrive as they learn how to interview rock stars and tackle the big issues - giving youth a voice and platform for expression.

Keep your ears peeled for our School of Rock live broadcasts coming from a school near you soon!

Vanessa takes over the reigns from Melissa who is now Edge Radio's Sponsor Promotions Manager.

SPONSOR PROMOTIONS & SALES DEPARTMENT

Commonly asked question to Melissa:

(Hover over picture for response)

 

"How big is the potential for Edge to get my message to Tasmania's youth demographic?"

 

 

MEL: "WE'VE TALKED ABOUT THAT FOR THE PAST 30 MINUTES!!!!!"

 

 

 

Business, Corporate, Agency, General industry and Music Campaigns:

 

ph: +61 3 6226 7273

email: sponsor@edgeradio.org.au

For Music Sales email: musicsales@edgeradio.org.au

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SPONSOR PROMOTIONS MANAGER - MELISSA RALPH

Melissa is an Edge success story. Melissa was 17 in 2003 when she started with the station's very first College radio show - Schoolies. Her charisma and wit permeated the airwaves, and was matched only by her enthusiasm for the station. In 2004 Melissa commenced a combined degree in Journalism & Media Studies and Entrepreneurship, and launched her Supersize Your Lunch with El & Mel program with fellow 'schoolies graduate' El (which she continues to this day). In 2005 Mel answered the call to volunteer as a producer for the Schoolies show.

Melissa was soon employed to take on a challenging pilot radio project for high school (years 9&10) students. In 2006 Edge received seed funding from the Tasmanian Community Support Levy, and a contribution from Hobart & Elizabeth Colleges to launch Edge Radio's School of Rock project. School of Rock is the culmination of three years of work in the schools sector, and Melissa has been a vital element in the projects development.

In late 2007 Melissa moved from School or Rock to take on the very challenging position of Sponsor & Promotions Account Manager.

Other Edgers Say: "She has seen both sides, as student and teacher. Now Melissa coordinates dozens of students, teacher expectations and school politics with a professional smile and a quip to keep everyone calm. 

She is a living example of the power of community radio to develop young minds during their formative school years".

Plus she sneezes like a mouse.

Contact Melissa to learn more about Edge Radio sponsorship opportunities.

OFFICE DUDES

Commonly asked question to Bradley:

(Hover over picture for response)

 

"Hi, do you have a minute to help me with.....?"

 

General Enquiries

Bradley Duence

Office Co-ordinator

ph: +61 3 6226 7273

fax: +61 3 6226 7616

email: admin@edgeradio.org.au

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OFFICE CO-ORDINATOR - BRADLEY DUENCE

The newest staff member on the Edge team, Bradley has been an integral member of the Edge team since his humble beginnings on School of Rock at Hobart College. After accepting an invitation to undertake an Edge Radio traineeship, Bradley's role grew almost immediately as he ventured on to also fill the role of Office Co-ordinator. 

Bradley multitasks reception, staff, programming & volunteer support and music department supervision. He is nice (maybe too nice...so don't go taking advantage OK?), and willing to juggle pesky demands to achieve the best results for the pesker.

Other Edgers say: "A 'Will do' attitude keeps information flowing and the gaps filled at the station".

You may often hear cries of "What the Duence!!" echoing down the hallways of Edge Radio...


 Contact Edge Radio (Tasmanian Youth Broadcasters Incorporated)


ph: +61 3 6226 7273
fax: +61 3 6226 7616
Postal: Edge Radio Private Bag 44, Hobart TAS 7001
Studio Address: Rm 207 Arts Bldg, University of Tasmania Sandy Bay
Office: Rm 311 Arts Bldg, University of Tasmania Sandy Bay

General Enquires:

Bradley Duence

Office Co-ordinator

ph: +61 3 6226 7273

fax: +61 3 6226 7616

email: admin@edgeradio.org.au



Melanie Page

Station Manager
ph: +61 3 6226 7273

email: manager@edgeradio.org.au

Sponsor Sales & Promotions:  

 

Business, Corporate, Agency, General industry & Music Campaigns:

 

Melissa Ralph

Sponsor Promotions Manager

ph: +61 3 6226 7273

email: sponsor@edgeradio.org.au

 

Music Promotions – Tours & Album Release Campaigns:

 

email: musicsales@edgeradio.org.au

 

Programming:


All Programming:


Melanie Page
Program Manager
ph: +61 3 6226 7273
email: programs@edgeradio.org.au


School of Rock Program & Education Projects:


Vanessa Armstrong

Education Officer

email: schools@edgeradio.org.au

 

Get Your Tunes On The Edge:

Music Department:


email: music@edgeradio.org.au



Interview Department – Have a Chat On The Edge


email: interviews@edgeradio.org.au


News – All non music publicity and media releases


email: news@edgeradio.org.au


(Phew...Lots-a Contacts!)

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WHAT IS EDGE RADIO?

Edge Radio is a newly licensed community station, in Hobart, Tasmania.  As Hobart’s only youth station, Edge Radio provides a mix of music, entertainment, local journalistic content and information to enhance Hobart’s cultural landscape. Edge Radio broadcasts to the greater Hobart area on 99.3fm, and web casts to the world on www.edgeradio.org.au.

WHO IS EDGE RADIO’S AUDIENCE? 

Youth of all ages. Hobart has a richly diverse community and Edge Radio recognises the unique needs of it's youth. Edge Radio’s core audience is between 15-30 years.  Edge Radio’s programming is broad, and designed to reflect the interests of Hobart. This approach caters not only for the core audience, but has seen a substantial audience beyond this community grow. Whilst Edge Radio remains committed to serving the needs of our core audience, it is fast becoming a service for ‘youth of all ages’.

WHO ARE EDGE RADIO VOLUNTEERS?

Edge Radio volunteers are as diverse as it's listeners. Our volunteers share a common goal – to enhance the lives of Hobart’s listeners.
Edge Radio has over 100 volunteer presenters, producing more than 80 radio programs every week. In addition to these programs, Edge Radio airs 10 hours of programs produced by College students, providing training and radio experience for over 100 pre-tertiary students.  To date, Edge Radio has created opportunities for over 500 station volunteers. All training and development is delivered free of charge to our volunteers.

 WHY IS EDGE RADIO RELEVANT?

Our volunteers represent our audience and they decide what goes to air.  They know what their peers want to hear. They are committed to providing an appealing and relevant service. Edge Radio’s approach ensures it remains a relevant and sustainable media outlet.

HOW DOES EDGE RADIO SURVIVE?


Volunteers: Contribute to every element of the station's service. Volunteers create the media.... Volunteers ARE Edge Radio...........

Sponsorship: We require sponsorship to pays our bills, meet our budget and keep us on-air. Without this major source of funding, our not-for-profit service could not survive.

Edge Radio acknowledges our sponsors through on-air announcements, informing listeners of sponsor services. We limit this material to five minutes per hour, creating a core of sponsors for our listeners to support.

Supporters: All listeners contribute to the station by enjoying the service and providing feedback. Listeners can show their dedication by becoming Station Supporters. Supporter member fees improve our service to all listeners through programming and community events development.

WHO MANAGES EDGE RADIO?

Edge Radio is managed by Tasmanian Youth Broadcasters Inc. (TYB Inc. Trading as Edge Radio 99.3fm). Edge Radio is a not-for-profit community radio station. TYB Board of management is democratically elected from station membership, and constitutionally reflects educational institutions, community organisations, and general membership. Station staff and Programming are ex officio board members. Sub-committees source input, advice and action from Edge Radio volunteers, members and our community of interest.

WE ARE STANDING ON THE EDGE…

Nothing like Edge Radio has existed before in Hobart. Edge Radio provides a progressive, interactive community service that has been available in other Australian capital cities for decades.  Edge Radio is committed to enhancing Hobart’s culture by providing a credible, not-for-profit service that fills a void in Hobart’s airwaves.

QUICK FACTS ON EDGE RADIO

  • 43% Of Hobart’s Radio Listeners Aged 15+ Tune To Community Radio.Source: Mcnair Ingenuity Research Pty Ltd 2006

  • Edge Radio Was Australia’s Community Radio Station Of The Year - 2003 CBAA Community Radio National Industry Awards, from over 350 community stations nationwide

  • Edge Radio Was Awarded Best Contribution To Local Music - 2003 CBAA National Industry Award

  • Edge Radio Elizabeth College ‘Schoolies’ Program Received The ‘Award For Educational Excellence, 2003 Tasmanian Department Of Education

  • Edge Radio Received Hobart’s Volunteer Organisation ‘Best Practice’ Award, Hobart City Council 2004 Volunteer Recognition Awards

  • Edge Radio Produces Programming For Colleges In Hobart, Delivering 10 Hours Of ‘Schoolies’ Content Every Week.

  • Edge Radio Is Located On Campus At Tasmania’s Only University - Student Base 12,000+

    EDGE RADIO HAS DELIVERED

EDGE RADIO MISSION STATEMENT

Our mission as a community radio station is to entertain as well as educate our listening audience. We aim to provide a vibrant, youth focused and broadly inclusive radio station for the Tasmanian community that:

  • Enlivens the culture and social climate of Tasmania

  • Is high quality

  • Is participative

  • Has a Tasmanian perspective

  • Provides music programming determined by youth, for youth

  • Is responsive to the needs of the community

  • Provides a forum to discuss current issues

  • Fosters links between the community educational institutions

  • Is artistically diverse

  • Has informative and educational programming

Edge Radio has an emphasis on, and actively encourages, local content including current issues that affect Tasmanians, broadcasting local music talent and cultural activities/events. It strives to broadcast fresh, creative, informative and intelligent programming for our listeners.

Statement of Objectives

  • To present original, rich and diverse programming of music and other forms of expression free from the direct constraints of commercial interests.

  • To provide the community with a significant alternative to other broadcast media within the station's service area.

  • To provide entertaining music, educational and public affairs programming and information on issues and events of interest to the community.

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LICENCE/FORMAT INFORMATION

(included in downloadable Station Profile)

Organisation: Edge Radio 99.3fm (Tasmanian Youth Broadcasters Inc.)
Call Sign: 7EDG
Radio License: Permanent Community Radio Licence Holder
Status: Non-Profit Organisation
Commenced Broadcast:24 February 2003 (Permanent Transmission)
Broadcasts: 24 hours 7 days on 99.3fm.
Broadcast Area: Hobart, Tasmania (Population 194,400 - 1999 ABS)
Global Broadband Webstream: from edgeradio.org.au/listen.htm

VERY BRIEF HISTORY

After a 4 week trial period in August 2002, Edge Radio was awarded a permanent community radio licence in December. Edge Radio commenced permanent broadcast in February 2003.

ON-AIR FORMAT

Programming: Over 80 programs per week presented by over 120 volunteer workers

Program Period: Schedules run for 26 weeks. Rotating our schedule facilitates a high level of community participation.

Program Types: Two main categories,

1. General: talk and information (comedy, journalism arts, sports, film, discussion). Presenters draw from run of station music resources.

2. Music: specific music programs (from hip hop, indie rock, punk, electronic, dance, international and world music etc). Presenters draw from their own music catalogue, and the stations’ music resources.

Current Program Guide

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